Lord of the Rings TV series in development, it could very well be the last chance for Prime to break through the glass ceiling that is keeping them from the highs their competition is experiencing.
Amazon Prime launched back in 2006 as primarily a hip program offering free two-day delivery. It began offering music and video streaming a few years later, but since then has largely taken a backseat to other streaming services. It is not due to lack of content, as Prime has a library of The Marvelous Mrs. Maisel have seen relative success, however the vast majority of their programming has only reached a low level of popularity with mainstream audiences.
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With so many streaming services putting out shows and movies that sometimes rival those in theaters, as far as fan and critical popularity goes, it is no wonder why Amazon has struggled to keep up. The combination of excessive content from their competitors along with the sheer number of opponents they have in the streaming field has clearly not helped their chances by any means. They need something big, bold, and recognizable in order to become a major player once again.
Here is where Lord of the Rings could change the game, and hopefully aid Prime in rising out from their slump. With the franchise still being very much a big part of pop culture, the program has the potential to offer a fantasy epic unlike anything exclusive to a streaming service before. If it is to Hulu.
This series could make or break Amazon Prime. If the series flops, it may very well be the catalyst for their failure as it pertains to reaching the same level as their competition. If it does well, as it very well could given the name value of Lord of the Rings, all Amazon needs to be back in the race. However, the fact remains that at the end of the day this series is the last gasp for Prime if they want to be a major player in the streaming world.
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