launched earlier in the year and looks to stop apps from tracking iPhone and iPad s without their informed consent.
During the company’s WWDC 2021 event, Apple unveiled the latest updates and even without an internet connection. The company is also planning to launch a couple of subscription-based privacy features soon, including a VPN and the option for s to hide their email address when g up to a website.
However, one of the features that will be available to all Apple s free of charge is macOS Monterey updates that are due to arrive later in the year. When available, it will greatly limit the amount of information email senders have access to.
What To Expect With Apple's Mail Privacy Protection
Whether the average realizes, promotional and marketing emails can include additional data that allows some extra information about to the to be collected. It is this information that Apple is now looking to specifically limit. Essentially, Mail Privacy Protection will stop email senders from obtaining a ’s location and/or IP address, as well as stopping them from knowing if and when an email was opened and read by the iPhone, iPad and Mac .
Considering these are analytics tools typically used to help deliver more targeted emails to potential customers, it is likely that the new Mail Privacy Protection feature will be met with a similar reaction to how some companies responded to App Tracking Transparency at first, most notably Facebook. This is particularly likely in an era where newsletters have seen a surge in activity and quickly emerged as a new way to target s and generate additional revenue. However, if App Tracking Transparency is anything to go by, any pushback from marketers is unlikely to deter Apple from rolling out Mail Privacy Protection with iOS 15 and its other operating system updates when they arrive later in 2021.
Source: Apple