There are players in Big Brother players who are immediately beloved and stay that way through the entire season. Some, meanwhile, quietly emerge as likable players over time.
But there are also players who might start out neutral or even likable on one season, only to return and experience a rapid decline in status. In some cases, the players lost the respect of viewers and/or other houseguests when they returned to play years (or even just a single year) later.
Nicole Franzel (Season 16, 18, 22)
Nicole first appeared as an America's Sweetheart-type, a down-to-Earth, likable nurse who got along with everyone and coasted through each week, just enjoying being in the house. She also enjoyed a few showmances along the way, including with her now-husband Victor (though they didn't have a relationship until after leaving the house).
But following plenty of rumors about her casting on the All-Stars season along with drama while she was in the house, she lost the respect of many fans as well as other houseguests.
Keesha Smith (Season 10, 22)
Keesha's fall from grace was a bit different than others: she was an outspoken player in season 10. She had an integral role in one of the Big Brother rivalries fans will never get over, being part of a huge blowout in the house that happened to take place on her birthday. One of the most memorable scenes from the season was everyone standing around her cake, singing a forced version of "Happy Birthday" when it was clear no one was in the mood to celebrate.
When Keesha returned for All-Stars, houseguests joked about how they didn't even who she was, including Memphis, with whom she was actually close to in season 10. Meanwhile, Keesha didn't find herself in any dominant alliances. That led to an early eviction and a casting that had fans wondering if it was the right choice.
Daniele Briones (Season 8, 13, 22)
At first, fans sympathized with Daniele when she entered the house the first time to find her estranged father Dick Donato there as well. She spent much of her time dealing with the confusing emotions around that. She was also a competition beast who made it all the way to the end. She even ended up meeting her future husband the second time she played.
However, when Daniele returned for All-Stars, some of her words and actions rubbed people the wrong way. She didn't come across as favorably as she did the first and second time around playing.
Mike "Boogie" Malin (Season 2, 7, 14)
While Mike did go on to win season 7 after being one-half of one of the strongest and most entertaining alliances in Big Brother history, Chilltown, he experienced a turnaround in season 14. In one of her best moments from the show, Britney mocked him in her goodbye message, using the same fake telephone bit he and Dr. Will used to use to make fun of the players they had been lying to in season 2 against him, to show him just how far the mighty had fallen.
Mike did well both times he played, but in his third run, he tarnished the legacy as one of the best players in the game.
Kaysar Ridha (Season 6, 7, 22)
While he didn't lose the respect of his fellow houseguests, Kaysar did lose his status as a great strategist. The moment happened when, after returning thanks to a fan vote, he threw a competition to an enemy who then proceeded to vote him out a second time.
Kaysar returned for All-Stars, and while he is still respected for his previous gameplay and for the person he is, he was relegated to a "has-been" player by the other houseguests who claim he only knows how to play "the old Big Brother." Kaysar did not seem to mind, expressing to Da'Vonne in one of the most serious conversations on Big Brother, that he didn't return for the money but for the chance to use the platform to encourage positive change with open and honest conversations.
David Alexander (Season 21, 22)
David was voted out on the first day of season 21, but he still had the chance to stay in the house and potentially win his way back thanks to the Camp Comeback twist. He used that time to listen intently, observe everything that was going on, and build a social game. But he never won the chance to get back. However, this gave fans the idea that David might have done well had he been given the chance.
But when David returned as an All-Star, he made so many mistakes, leaving his allies Da'Vonne, Bayleigh, and Tyler questioning whether they should have aligned with him at all. His game arguably goes down as one of the worst in Big Brother history, as it appeared that he didn't know what was going on for much of the time.
Frank Eudy (Season 14, 18)
Frank was a powerhouse player in season 14. He could win competitions and forged strong alliances, including becoming the new second member for the resurrection of Chilltown with Mike. But his second time playing did not go so well.
Frank got into hot water for some of the inappropriate and rude things he was caught on camera saying to or about some of the women in the house, and he even touched Da'Vonne inappropriately, causing her to speak up to him. Had he not returned, Frank might have gone down as one of the best Big Brother players to never win who should have.
Jessie Godderz (Season 10, 11)
While Jessie didn't exactly start out with a stellar reputation – he was known as arrogant and combative – he did play a relatively good game. He was a leader of the dominant alliance and forged tight bonds within the house.
However, when following his much-anticipated return a season later, which promised to be just as exciting as the first, he didn't have as good a run. Jessie lasted one vote longer than he did the first time, but as soon as his name was put on the block, he was sent home.
Paul Abrahamian (Season 18, 19)
Paul lost the first time around to Nicole, marking one of the most shocking moments in Big Brother history. Nicole was considered a floater while Paul had been running the house the entire time. However, the jury, made up of the people he orchestrated to get out, did not appreciate his lack of social game.
Paul had a chance at redemption, but instead of using it to change his style, his social game was even worse. He constantly got into arguments and was cutthroat without recognizing that he needed to have people who would make up the jury on his side. When he bowed his head and said "not again" after Josh was named the winner over him on season 19, becoming runner-up for the second time in a row, Paul likely hung up his Big Brother gloves for good.
Brendon Villegas (Season 12, 13)
Brendon didn't exactly make a lot of friends the first time he played, focusing much of his time on his showmance with Rachel Reilly, who eventually became his wife. He returned as part of a duo twist for the 13th season to play alongside Rachel.
But Brendon was voted out after 42 days, after deciding to use his Power of Veto on Rachel instead of himself, which was an irable move. He even fought his way back into the house via a fan vote twist. However, when he was finally evicted, becoming the first member of the jury, it became clear that Brendon had been holding Rachel's game back. Once she was able to focus, she went on to win.