Sanrio, the company who created numerous brand collaborations over the years, with major companies like McDonald's, Build-a-Bear, and Uniqlo ing forces with the company. Since Sanrio is a Japanese-based company, it also comes as no surprise that they have dabbled in the world of anime as well, placing their unique characters in some of the most famous series of all-time.

Attack on Titan, one of anime's most violent, dark series, was the star of a recent Sanrio collaboration, and despite the series' oftentimes grim subject matter, its characters are positively charming next to some of Sanrio's most famous faces.

Attack on Titan's Anime Collaboration is Actually Surprisingly Adorable

This Partnership Features Lesser-Known Sanrio Personalities Alongside Attack on Titan's Best Heroes

The Sanrio x Attack on Titan team-up includes a wide range of both Sanrio and Attack on Titan characters. The partnership does not just focus on the most famous characters in the Sanrio franchise, like Hello Kitty, it incorporates lesser-known fan favorites Badtz-Maru and Pochacco. Sanrio has released Attack on Titan-themed merchandise before, including some lovable plushies and artwork in 2021 that gave each Attack on Titan anime character a Sanrio counterpart.

The two most recent Sanrio x Attack on Titan designs highlight two beloved Attack on Titan heroes, Eren Yeager and Levi Ackerman. Levi is paired with Badtz-Maru, Sanrio's penguin character who is known for his mischievous personality, and Eren teams up with Pochacco, a white dog with black ears who is sporty and loves to play games. The main art in the collaboration is surprisingly casual, putting both Levi and Eren in loungewear that is very unlike their typical soldier attire seen in the Attack on Titan anime series.

The Art Stars Pochacco, Badtz-Maru, Eren, and Levi

Although They May Seem Like Unlikely Friends, These Characters Are Definitely Adorable Together

Eren wears a bright red hoodie and light purple pajama pants while clutching a white pillow with a Pochacco design on it, while Levi is in a bright green hoodie with green pajama pants, holding an orange mug of tea with the Survey Corps logo emblazoned on the front. Pochacco himself sits atop the back of Eren's neck, and Badtz-Maru is on Levi's shoulder. The characters are surrounded by clouds and small moons, contributing to the relaxing, peaceful feeling of the design that gives these overstressed heroes a well-deserved break.

The Sanrio collaboration also includes chibi designs of Eren and Levi in a Sanrio art style, engaging in activities like having tea with Pochacco and Badtz-Maru, Levi and Badtz-Maru cleaning, and Pochacco doing Eren's hair. Each piece of artwork is filled with pastel shades of pink and purple, stars, clouds, and moons, deg a dreamy, restful atmosphere. There are various pieces of merchandise that fans can purchase with these designs on them, including pillows, coffee mugs, glitter badges, and acrylic stands.

Various Items like Mugs, Art Cards, Acrylic Stands, and Glitter Badges are Available

Prices Range From 440 Yen or $3 USD to 4,400 Yen or $30 USD

The mug is shown off in the artwork itself, with Levi holding it, seemingly referencing his affinity for drinking tea in the Attack on Titan anime. The bright orange mug costs either 1,760 yen or $12 USD. There are also two styles of acrylic stands and two styles of glitter badges for both Eren and Levi: small acrylic stands costing 1,980 yen or $14 USD and large acrylic stands costing 4,400 yen or $30 USD, and small glitter badges for 880 yen or $6 USD and large glitter badges for 1,320 yen or $10 USD.

Finally, 440 yen or $3 USD clear cards are available featuring the Sanrio x Attack on Titan artwork. The collection will likely be available in stores this fall 2025. This partnership is not Sanrio's first Attack on Titan collaboration, but it is certainly one of the cutest and most detailed. The art Attack on Titan details only fans will recognize, like Levi's love of tea, as well as giving lesser-known Sanrio characters like Badtz-Maru and Pochacco some time in the spotlight.

Source: CBR