Facebook promised to label posts with a link to factual data and resources, but this year a report from the Center for Countering Digital Hate found that Meta was only marking about half of the posts from climate deniers. October last year, Google announced that it would no longer run ads that contradicted the science around Climate Change. Unfortunately, Google also fell short of its promise. In December, The Center for Countering Digital Hate found that Google ran climate misinformation ads on at least 50 articles.
Pinterest is continuously updating its Community guidelines to ensure a safe and trusted experience for its s. For example, in 2016, the company banned culturally appropriated and inappropriate costumes in ads. In 2017, it added anti-vaccination content to the list, followed by political ads in 2018 and weight-loss ads in 2021.
Pinterest updated its Community guidelines to include climate change misinformation. This policy removes content that contradicts scientific evidence of the existence or impacts of climate change, misleading information on solutions and misrepresentations of scientific data. It also includes banning information harmful to public safety during natural disasters and extreme weather emergencies. In addition, the company has updated its advertising policy to "prohibit any ads containing conspiracy theories."
Pinterest Meeting Its s Where They Are
In 2017, Pinterest developed public health misinformation guidelines. "The expanded climate misinformation policy is yet another step in Pinterest's journey to combat misinformation and create a safe space online," said Pinterest's Head of Policy, Sarah Bromma. In an effort to maintain the new guidelines, the social media company partnered with the Climate Disinformation Coalition and the Conscious Advertising Network. These organizations helped Pinterest develop the policy. They based it on what they'd been seeing on other social media platforms.
More people are becoming conscious of Climate Change and want to find ways to combat it. Pinterest has found that its s are looking for ways to live a more sustainable life. This new policy will help them find trusted information while changing their lifestyles. The company has found that searches for sustainability have increased from last year. For example, s searched for tips on zero waste six times more and ideas to recycle clothes four times more. The areas that saw a significant increase were "recycled home decor" and ways to live a zero-waste lifestyle. These saw a 95 percent increase and 64 percent increase, respectively.
Source: Pinterest