So true, they tried turning him into this family friendly character to use him in more mediums but this character started out as a Gun-Wielding "Punisher" type figure, shooting Nazis. And the Robins were originally literal Human Shields to draw his enemies gunfire, they were essentially DECOYS, it's why their costumes are so Brightly colored, to make them easily to spot and target, while Batman, dressed in ALL BLACK, could sneak up on them more easily.